Product Safety

Right from the beginning of Purple Ladybug® we’ve made a commitment to ensure that all our products are safe for children to use.

All our products comply with USA, EU, UK, and other applicable international safety regulations when applicable.

Beyond the required testing, we go a step further to ensure you get a safe product for your children to use. 

Kid Testing

We’re parents too. Part of what drove us to create Purple Ladybug® was a desire for high-quality, high-value, safe toys and products for children to enjoy, our own children included. As we develop new products, our children are involved in idea development, testing and have quite a bit to say about what makes a good product for them to use! 

Manufacturing Standards

Our manufacturing process is closely watched to ensure processes are followed to ensure production quality. We inspect and evaluate our products at various phases of the manufacturing process. We continually test and assess our production lines, keeping a close eye on our manufacturing standards.

Independent Testing

All our products are tested by independent and certified third-party laboratories. These laboratories are experts in their industry, and we use different laboratories for different types of testing as a result.

They conduct all the relevant testing for both individual product components and the completed product itself, as applicable.


All of Purple Ladybug’s products are compliant with CPSIA, EU and other international regulations.

We have always tested our products to applicable standards and commit to continue staying compliant with all product safety regulations as some of these laws evolve and new standards are set.

Certificates of Conformity

A Certificate of Conformity is a document that we, as product manufacturers, provide you where we identify the product, its relevant tests, and make a declaration that the tests were performed by an accredited laboratory and include those details.

  • In the USA, this document is called a USA General Conformity Certificate (GCC) or a Children’s Product Certificate (CPC).
  • In the EU, this document is called an EU Declaration of Conformity.

USA Compliance - Consumer Product Safety Improvement Act (CPSIA)

The CPSIA came into place in 2008 with new regulations and provisions addressing, among other things, lead, phthalates, toy safety, durable infant or toddler products, third-party testing and certification, and tracking labels.

The CPSIA also defines the term “children’s product” and generally requires that all children’s products comply with applicable safety rules, be tested for compliance by an accredited laboratory, have a written Children’s Product Certificate showing evidence of the product’s compliance, and have tracking information on the product and packaging. (You can get the full details of CPSIA here:

We commit to staying compliant with applicable standards. You can find our Children’s Product Certificates below.

EU Compliance – The Toy Safety Directive 2009/48/EC and EN71 Standards

The Directive lays down the safety criteria that toys must meet before they can be marketed in the EU. Toys must also comply with any other EU legislation applicable to them. The essential safety requirements cover general risks such as the health and safety of children, as well as other people such as parents or caregivers, and more particular risks, such as physical and mechanical, flammability, chemical, electrical, hygiene and radioactivity risks. (You can get the full details of Toy Safety Directive here:

EN71 is the standard to which all toys must be tested.

We commit to staying compliant with applicable standards. You can find our EU Declarations of Conformity below.

UK Compliance

Note on compliance in the UK (post Brexit): Thus far, compliance with EU standards addressed all UK requirements as well. As the UK is leaving the EU, we commit to staying compliant with any new applicable standards the UK government develops after Brexit. 

We hope you continue to enjoy Purple Ladybug products with your children, confident that you’re using a safe, quality product that was made for you, and our own kids too.

Safety Documents

Below you’ll find relevant safety documents for Purple Ladybug® products.
1 of 3