Purple Ladybug Commitment to Corporate Responsibility


At Purple Ladybug, we understand the importance of corporate responsibility, and are making concerted efforts to embed it into our values and operations. Our family-run business, born out of a passion for creativity and inspired by our own children, is committed to making a positive impact on families, society, and the environment. We take pride in our award-winning craft kits that bring joy and spark creativity in children, tweens, and teens, while also serving as a screen-free outlet for creative expression.


Our Commitment:


1.    Ethical Business Practices:

  • We uphold the highest standards of ethics and integrity in all aspects of our business operations.
  • Accountability and decency are at the core of our decision-making processes.


2.    Quality and Safety:

  • We are unwavering in our commitment to quality and safety in our craft kits.
  • All our products undergo rigorous testing to ensure they meet or exceed required safety standards.


3.    Environmental Sustainability:

  • We strive to minimize our environmental footprint by reducing waste, and using sustainable materials in our manufacturing and packaging processes.
  • We are continuously exploring ways to improve the sustainability of our products and operations.


4.    Community Engagement:

  • We actively support local communities through product donations, and partnerships with organizations that align with our values.
  • We are dedicated to nurturing creativity in children, fostering their personal growth, and encouraging a love for arts and crafts.


5.    Fair Labor Practices:

  • We ensure that all employees and partners involved in our business are treated with respect, fairness, and dignity.
  • We promote a diverse and inclusive workplace that celebrates creativity, growth and innovation.
  • We are members of The ICTI Ethical Toy Program.


6.    Product Responsibility:

  • We provide high-quality products that inspire creativity and offer a valuable screen-free experience.
  • We maintain transparency about product ingredients by providing product safety information and meeting safety guidelines.


7.    Stakeholder Engagement:

  • We actively seek input and feedback from our customers, employees, and the crafting community.
  • We are committed to responding to concerns and feedback promptly and transparently with the goal of exceeding customer expectations and aiming for customer satisfaction.


8.    Sustainable Supply Chain:

  • We work with suppliers who share our commitment to responsible business practices.
  • We seek to establish long-term relationships with suppliers who share our values.


9.    Innovation and Research:

  • We invest in research and development to create products that encourage creativity and address the needs of children, tweens, and teens.
  • We are growing our industry relationships to share knowledge and best practices.


10. Measurement and Reporting:

  • We regularly assess our CSR initiatives, striving for continuous improvement.
  • We currently include some goals to improve our social and environmental impact in our annual strategic plan and are working towards including more comprehensive, clear, measurable, and time-bound goals to improve our CSR progress.



We consider our commitment to corporate responsibility as an integral part of who we are and what we want to do with our business. It guides our decisions and actions, ensuring that our products not only bring joy to children but also contribute to a better and more responsible world. We are dedicated to continuous learning and improvement, actively seeking opportunities to make a meaningful and lasting impact.

Thank you for joining us on this journey.

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