Privacy Policy

Privacy Policy for Purple Ladybug

Effective Date: July 28, 2023


  1. Introduction

Welcome to ("we," "our," or "us"). We are committed to protecting your privacy and complying with all applicable data protection laws, including the General Data Protection Regulation (GDPR) in the European Union (EU), the data protection laws of the United Kingdom (UK), Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), and the privacy laws of the United States. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you interact with our website and services. By accessing or using our website, you consent to the practices described in this Privacy Policy.


  1. Information We Collect

We collect certain personal data that you voluntarily provide to us when you use our website and services. The types of information we collect may include:

  • Name
  • Email address
  • Mobile number
  • Any other information you provide when you create an account, place an order, or communicate with us

  1. Use of Personal Data

We use the personal data we collect for the following purposes:

  • To process and fulfill your orders
  • To communicate with you regarding your orders, products, and services
  • To provide customer support and respond to your inquiries
  • To personalize your experience on our website and improve our products and services
  • To send you marketing communications via email and SMS, where permitted by applicable law
  • To comply with legal obligations, resolve disputes, and enforce our terms and conditions

  1. Legal Basis for Processing Personal Data

We rely on the following legal bases to process your personal data:

  • The performance of a contract: We process your personal data to fulfill our contractual obligations, such as processing your orders and delivering products.
  • Legitimate interests: We process your personal data to pursue our legitimate interests, such as improving our services, conducting marketing activities, and ensuring the security of our website.
  • Your consent: We may process your personal data based on your consent for specific purposes, such as sending marketing communications via email and SMS. You have the right to withdraw your consent at any time.

  1. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

  1. Data Sharing

We may share your personal data with third parties in the following circumstances:

  • Service providers: We may engage third-party service providers to assist us in providing our services, such as payment processors and shipping companies.
  • Legal compliance: We may disclose your personal data to comply with applicable laws, regulations, or legal processes.
  • Business transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity.
  • Your consent: We may share your personal data with third parties based on your explicit consent.

  1. International Data Transfers

If you are located outside of the United States, EU, UK, or Canada, please note that we may transfer your personal data to countries outside your jurisdiction, which may have different data protection laws. In such cases, we will ensure that appropriate safeguards are in place to protect your personal data in accordance with applicable laws.

  1. Your Rights

If you are in the EU, UK, or Canada, you have the following rights regarding your personal data:

  • Right of access: You have the right to request a copy of the personal data we hold about you.
  • Right to rectification: You can request us to correct any inaccuracies in your personal data.
  • Right to erasure: You have the right to request the deletion of your personal data under certain circumstances.
  • Right to restrict processing: You can request us to limit the processing of your personal data in certain situations.
  • Right to data portability: You have the right to receive your personal data in a structured, machine-readable format and to transmit it to another data controller.
  • Right to object: You can object to the processing of your personal data in certain circumstances.
  • Right to withdraw consent: If we rely on your consent to process your personal data, you have the right to withdraw your consent at any time.

  1. SMS and Email Marketing Guidelines

When you provide your mobile number and email address, you agree to receive marketing communications from us via SMS and email. We will only send you marketing communications with your consent, and you can opt-out of receiving these messages at any time. To unsubscribe from SMS marketing messages, reply "STOP" to the SMS. For email marketing messages, you can click on the "Unsubscribe" link provided in the email.

  1. Security

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction.

  1. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will post the updated Privacy Policy on our website with a new effective date.

  1. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at


If you are in California, please click here for more information about CCPA Opt-Out

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